— Our Team
“Purpose defines us. IP empowers us. Strategy guides us..”...
But it’s our people, their expertise, empathy, and energy that make the difference.
At SalesCradle, we are more than advisors we are your execution partners. Our team combines deep operational expertise with governance grade frameworks to connect boardroom ambition directly to frontline revenue outcomes. We specialise in repairing the monetisation thread, ensuring that strategic decisions translate into predictable, sustainable growth.
Our collaborative approach drives alignment across functions, enabling organisations to overcome execution gaps and accelerate time-to-market. With a focus on accountability and precision, we help leaders transform complex challenges into clear, actionable plans that deliver tangible business impact.
‘Strategy without execution is Hallucination.’
Delivering governance-driven execution that aligns teams and accelerates revenue growth.
At SalesCradle, we make execution visible & traceable.
Our creative edge comes from an outsider’s perspective, enabling unique, fearless solutions to complex GTM challenges. True innovation in deal orchestration demands pushing beyond conventional limits—because it’s often easier to refine a bold idea than to breathe life into a mundane one.
Simon Wellstead
Chief Creative Officer & Co Founder
Bobby Mac
Senior Partner & Pod Lead
Jon Barrett
Chief Executive Officer & Founder
Tara Billings
Senior Partner & Pod Lead
Laura H Brace
Client Services Director & Senior Partner
Will Cunningham
Interim CMO & Senior Associate
Sirk Nedlo
Head of Creative & Senior Associate
Michael Smith
Interim CRO & Senior Associate
We partner with forward thinking clients,
to transform GTM, major deals & opportunities.
Working hard to communicate and leave lasting impressions.
NCC Group
Microsoft
Babcock
Fujitsu
FuturU
