SalesCradle Co-Founders
“Intelligence Creates Insight. Ambition Creates Motion. But Leadership Anchored in Experience, Empathy, and Authenticity Creates Transformation.”
SalesCradle was founded on a simple idea: real transformation happens when intelligent strategy meets lived experience. Our Co-Founders bring that philosophy to life combining strategic depth, commercial leadership, and an instinct for human performance. Together, they’ve created a business built on micro-transformations, trusted relationships, and measurable outcomes that help clients move faster, think sharper, and perform smarter.
Jonathan Barrett
Co-Founder & CEO
As Founder and CEO of SalesCradle, Jonathan leads with a philosophy rooted in adaptability, emotional intelligence, and authentic engagement. He believes the role of modern leadership is not to control the system but to evolve it empowering people, accelerating transformation, and creating lasting enterprise value.
Under his guidance, SalesCradle has become known for pioneering micro-transformation focused, high-impact initiatives that unlock growth, align leadership intent, and turn strategic vision into measurable business outcomes. His leadership blends strategic foresight with commercial precision, ensuring every client engagement moves from insight to execution with purpose and pace.
A seasoned executive, Jonathan brings deep experience in transformational sales leadership, C-suite advisory, and commercial strategy. He has led IT solution sales exceeding $240 million, and managed teams generating more than $500 million in revenue across multiple global roles. His expertise in structuring and negotiating complex Digital and Cloud Service agreements has positioned him as a trusted advisor to major enterprises navigating change.
At the heart of his leadership is a belief that high-quality people and lived experience make the difference. He builds high-performance cultures defined by clarity, accountability, and shared ambition mentoring emerging leaders and encouraging teams to think strategically, act boldly, and deliver consistently.
Driven by curiosity and a commitment to continual growth, Jonathan remains focused on the evolving intersection of strategy, data, and human performance.
His vision for SalesCradle is clear: to help clients build momentum, turn complexity into clarity, and live the deal through every stage of transformation.
Simon Wellstead
Co-Founder & Chief Creative Officer
PROFILE