Privacy Policy

Last updated: 16 December 2025

This Privacy Policy explains how SalesCradle Ltd (“we”, “us”, “our”) collects, uses, stores, and protects personal data when you visit www.salescradle.com or engage with us in the course of our business. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are (Data Controller)

SalesCradle Ltd is the data controller responsible for your personal data, under ICO reference: XX. .
Registered address: 11 Riverside Business Park, Dogflud Way, Farnham, Surrey, GU9 7UG, United Kingdom
Website: www.salescradle.com
Email: jonathanbarrett@salescradle.com

2. Not covered by this Policy

This Privacy Policy does not apply to job applicants, or to our employees whose personal data is subject to different privacy notices, and are provided in the context of employment or upon submitting an application.

3. Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity data (such as first and last name)
• Contact and communications data (such as email address, telephone number)
• Professional data (such as company name, role, and business context)
• Usage data (such as internet or other electronic network activity Information including, but not limited to, your interaction with our website or email communication)
• Geographic location data about a particular individual or device
• Cookies data (see Cookies Policy for more information, and or visit Cookies preferences on our website

We do not intentionally collect special category data.

3. How and Why We Use Your Data (Purposes & Lawful Bases)

Some of the personal data that we process is obtained directly from you, either when you visit our website, use our Contact Us form, or when you correspond with us through email or phone. We process personal data only where permitted under UK GDPR. The principal purposes and lawful bases are:

a. Responding to enquiries and contact requests

• Purpose: To respond to messages submitted via email, phone, or web forms.
• Lawful basis: Legitimate interests (to operate and grow our business and respond to enquiries).

b. Pre-contractual and client relationships

• Purpose: To engage in discussions prior to entering into a contract and to deliver contracted services.
• Lawful basis: Steps prior to entering into a contract and performance of a contract.

c. Business communications and relationship management

• Purpose: To manage ongoing professional relationships.
• Lawful basis: Legitimate interests.

d. Marketing communications

• Purpose: To share insights, updates, and information about our services.
• Lawful basis: Consent.

You may opt out of marketing communications at any time by emailing us at jonathanbarrett@salescradle.com.

4. Data Retention

We retain personal data only for as long as necessary to fulfil the purpose for which it is processed or as required by Applicable Laws or any litigation hold, to which we are subject, including to meet any legal requirements. Please note that if you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing communications in the future.

5. Sharing Your Data

We may share personal data with trusted third parties, including:

• Website hosting and infrastructure providers
• CRM and communications platforms
• Professional advisers (legal, accounting, compliance)
• And or other service providers to conduct our business

All third parties are subject to contractual confidentiality and data protection obligations. Where personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR, including approved international data transfer mechanisms.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies. that aim to collect and store information when you visit our website. For further details, please see our Cookie Policy.

7. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure. Access to personal data is limited to authorised personnel and reviewed regularly.

8. Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites, and we are not responsible for their privacy practices. We encourage you to review their privacy policies before providing any personal data.

9. Your Rights

Under UK GDPR, you have the right to:

1. Be informed about how your personal data is used
2. Access your personal data
3. Rectify inaccurate or incomplete data
4. Request erasure of your personal data
5. Restrict processing of your personal data
6. Object to processing, including direct marketing
7. Withdraw consent at any time (where processing is based on consent)
8. Request data portability

Please note, however, the rights are not absolute and we will explain to you if we rely on any exemptions when responding to you. If you would like to exercise any of these rights, please contact us at jonathanbarrett@salescradle.com.

10. Complaints

If you are unhappy with how we handle your personal data, you may contact us directly. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

11. Children

Our website is not intended for children, and we do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page.