Meet our Founders
At SalesCradle, our founders embody a bold vision rooted in creativity, innovation, authentic leadership, and relentless commitment to driving meaningful transformation. Their passion for empowering teams and aligning strategy with execution has shaped a culture of collaboration and growth. Through their guidance, SalesCradle has become a catalyst for change turning complex challenges into clear opportunities and delivering lasting impact. Meet the leaders whose insight and values continue to inspire our journey toward building smarter, more agile enterprises.
Jonathan Barrett
Founder & CEO
Jonathan leads with adaptability, emotional intelligence, and authentic engagement. He believes modern leadership evolves systems by empowering people and creating enterprise value.
Under his guidance, SalesCradle pioneers micro-transformations that unlock growth and turn vision into measurable outcomes. His approach combines strategic foresight with commercial precision.
With extensive experience in transformational sales leadership and C-suite advisory, Jonathan has led IT solution sales exceeding $240 million and managed teams generating over $500 million globally. His expertise in complex Digital and Cloud Service agreements has made him a trusted advisor to enterprises navigating change.
He builds high-performance cultures through clarity, accountability, and shared ambition, focusing on the intersection of strategy, data, and human performance.
His vision: help clients build momentum, transform complexity into clarity, and excel through every transformation stage.
Simon Wellstead
Co-Founder & Chief Creative Officer
Simon blends creative innovation with commercial strategy to help organizations win high-stakes deals. With an impressive 76% win rate and over £4.5 billion in contract wins, he partners with senior leaders across aerospace, defence, technology, and healthcare to uncover value and craft compelling propositions.
His straight-talking approach and creative direction simplify complexity and drive remarkable results. Simon excels in transforming technical capabilities into clear, customer-focused value narratives that resonate with decision-makers and stakeholders at all levels.
Drawing on extensive experience in competitive bid environments, Simon has developed a methodology that balances strategic insight with tactical execution. He guides teams through the entire bid lifecycle, from opportunity qualification to final presentation, ensuring alignment between client capabilities and customer requirements.
Committed to continuous improvement, Simon remains at the forefront of evolving campaign strategies and customer engagement approaches. His vision is to elevate the standard of competitive propositions while building lasting client partnerships based on mutual success and genuine value creation.
Previous clients.
We have been lucky enough to partner with some of the most forward thinking and innovative boards across many sectors from Tech to Health to Defence to CNI. Be the next?
